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The Future of Satellite Broadcasting: A Reinvention, Not a Retirement
Satellite broadcasting has been a cornerstone of global communication for decades—bringing television, radio, and data connectivity to regions unreachable by terrestrial networks. But with the ...
The Rise of the FAST Market: Why Free, Ad-Supported TV Is Exploding
Over the past few years, the streaming landscape has undergone dramatic change. Subscription fatigue has set in, content libraries have continued to fragment, and consumers are once again recon...
208 Inc. Collaborates with Magnite to Strengthen Programmatic Ad Sales Across Africa
The partnership combines Magnite's advanced ad tech with 208 Inc.'s regional expertise to accelerate digital advertising growth across the continent. SANTA MONICA, CA, October 24, 2025 /P...
From Cables to Caches: The Journey of Online Video in Africa
When you click play on a YouTube video or tune into a live football match online, you probably don’t think much about where that stream is coming from. In North America or Europe, the answer is...
Gen Z and Sports Media: 5 Things Every Team and League Needs to Know
Gen Z and Sports Media: 5 Things Every Team and League Needs to Know Let's face it, the sports media landscape is shifting, and Generation Z is leading the charge. If you're a sports team...
From Generic to Genuine: Why Personalization is the Secret Sauce for Social Media Videos
In the bustling world of social media, where attention spans are fleeting and content overload is the norm, businesses are constantly searching for ways to cut through the noise. While video has ...
Bridging Native Performance Gaps in React Native: Techniques for Rendering, Animations, and Threading
React Native has revolutionized mobile app development by enabling developers to build cross-platform applications using JavaScript. However, as powerful as it is, React Native has some native ...
CTV Media Diversification Research Report
Discover the Latest Trends in Connected TV Advertising We’re excited to share our new CTV Media Diversification Research Report, a deep dive into how brands are expanding their m...
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